Mr I. C. Bartlett

I have decided to go for my dad, as I believe there is more subject matter. I will create a book that shows what I believed my dad was like when I was younger (the brief specifically says such an imagined perspective is ok). It will look like a police report with evidence, all made by me, and will progress like a murder novel getting new evidence as you go along. It will be funny at times and hopefully fun. I’ll try and blend real life situations with fantasy as I used to when I was younger. The police officer's name will be John Quinn as that was what my alias was when I was little (I don't know why! I think I read it in some shitty book about vampires!) and I’ll give an explanatory note on the inside front page to show what the book is about. The whole book will have different notes, "official" documents and pages on different kinds of paper to make it more interesting.

Example of fake document

FONT MADE for fake document!!

I have made a font which works (with slight glitches). It has four fonts and it automatically picks alternative letters depending on the surrounding letters. You can choose the level of automatic randomness:



or (using a different font in the family) pick individual letters yourself by pressing alt keys or cap alt keys. Here is an example:



I have also made up miscellaneous characters so that if you choose you can make it look like there are errors in your writing. The font works well with words and names like Bartlett and attention as the three it's shows its potential. People can spot inauthenticity in normal 'rough' fonts as supposedly unique letters are repeated. This prevents this happening. However as words are repeated the same it is probably best to use this font for headlines and titles rather than body text. for body text it will be better to use the font that allows the user to choose alternatives.



I'm probably only going to use it occasionally as its quiet distinctive and still has errors the rest of the writing i'll try and actually type or handwrite.

Interesting style of illustration

Here are some examples of the style of illustration i'll be using as well as the fake documentations . I found a program that can create police sketch artist style pictures.

RCA

even though such work doesn't really inform how I'm going to change the underground into a new space. the two obvious solutions are contradictory.

Either i go one way and recreate it as a place to think (no adverts, inspiring writing, shocking but thought provoking graphics, possibly mind games ect).

Or i go the other way and make it a social place to communicate with each other (interactive video advert, signs saying "smile please" and "make eye contact" ect).

now i'm unsure which one to go for and as such it will inform the kind of innovative new place i shall create. i would be interested in hearing others opinions as to which one you think is better?

i was thinking if a place to think it could become a modern version of peoples corner, where people can get their ideas put up instead of adverts.

RCA: anti-adverts

I started looking at what i want to do on the train, which is think. This got me onto a more negative view of advertisement as a form of subliminal messaging, as well as its obvious bombardment of the senses. I created these as examples of how guerilla advertisement could stop this and make people take notice.







I then started looking at a way of making people take notice of other aspects, like why they cram themselves into trains each day voluntarily. For this i used imagery of POW trains, jewish prisoners in trains on their way to Auschwitz and pictures of times of depressions:

Interesting person: My Dad

i was searching for someone interesting to do the illustration book on and finally realised that my dads had quite an interesting life. it seems a bit of a cop-out but bare with me. my dad has lived in many countries (indonesia, jamacia, america, mexico, south america, china, ethiopia the list goes on). when i was younger i used to think he was a spy or something as he never stayed in any country for very long he always used to send me postcards (which i can try and find). hes got some mad stories about his life. weve got a south american wanted poster in our house of a man my dad used to drink with. now i know he works abroad doing water treatment for third word countries but was thinking of doing it from the perspective i had when i was younger only seeing him every four to six months.

interesting person: policeman

i have a friend who is a policeman and has been for years. he was around during the brixton riots and has seen many changes so thought he might have stories for me about it.

RCA research

i started trying to think of other ways in which i could change the atmosphere of the underground, which could be used in conjunction with the video piece.

RCA-research

RCA research

http://www.cbsoutdoor-alive.co.uk/formats/xtp.aspx
http://www.cbsoutdoor-alive.co.uk/formats/xtp.aspx

i've decided on doing a bit more research on what i am going to do before approaching cbs about possibly using their product. they launch officially in late spring so i could say that my piece will be good advertisement for the capabilities of this new product.

Interesting Person: My friends Step Mum - Roswell

CANCELLED

Interesting Person: Thomas Midgley, Jr., the worst person ever!

Thomas Midgley, Jr.: although unknown to most people is seen by many people as having "more impact on the atmosphere than any other single organism in Earth history." (McNeill, J.R.) and it isn't in a good way.

Lead in Petrol
He first of discovered that by adding lead to petrol prevented "knocking" in internal combustion engines in 1921 and received many awards for his discovery as it wasn't until after his death that they found out its negative effect.

CFC's
After this he continued working for GM in developing a safe,r non-toxic refridgerant for household appliances. He came up with CFC's (chlorinated fluorocarbon). for this again he one many science awards as the effect of this was also unknown.

Interesting Death
His inventions ended up killing him. After catching Polio he invented a harness to get himself out of bed which one morning he got caught up in and strangled him to death. So ends the story of Thomas Midgley.

what do people think?

RCA

This is an example of resolving a space. The tube is a very unfriendly place and there are different ways of resolving by using the new technology available. For the first time we now are starting to get videos on the tube. Here is an idea for adding in cartoon characters, overlaying them over a video stream of the platform.



Here is an idea for placing the public somewhere else more desirable by painting a section of the wall green and using it as a green screen.

Final

then i merged the two concepts and styles grawing the figures by hand to make them more fluid.

Mock up

I found this while researching brahma, about football on ipanema beach:

http://www.brahma.com/sendtofriend?action=process&asset_id=301§ion=bola



and did this quick compesition sketch:

First pieces

these are a couple of early pieces i created. i liked the torn up look but i feel it lacked fludility that my research showed.

Research

Septo




other

Brahma Competion

i found this competiton for brahma:

Brief
It’s a pretty open brief – take the flowing curves of the Brahma bottle, immerse yourself in the vibrancy and spirit of urban Brasil and let your imagination run wild.
Then, do what you do.
Your work, in your style, in your way.
Just make sure that the work reflects Brahma.

Before you start, take a look around the site at some of the other great work that has been created for Brahma.
We want you to be creative but naturally there are some considerations as we’d prefer not to see anything that might upset someone’s mum. To improve your chances of winning make sure you read the full submission guidelines here.
Brahma is about improvisation and living with effortless flair, so your focus should be on the spirit of Brahma and Urban Brasil as opposed to the traditional stereotypes.